What does the term "complimentary" refer to in the context of services?

In the context of services, the term "complimentary" refers to something that is provided at no charge. This means that the service is offered for free, as a gesture of goodwill or as part of a package. Businesses often use complimentary services to enhance customer satisfaction or to promote other services, creating a positive experience for clients and encouraging them to return. For example, a hotel may provide complimentary breakfast or a spa may offer a complimentary consultation. This practice adds value to the customer's experience without an additional cost.